Positive engagement with your business, lead generation, brand loyalty, and, critically, sales, all rest on the position and visibility of your brand. Yet today's marketing landscape can feelinhospitable, competitive and confusing. At times, even established brands struggle to navigate this unforgiving marketing landscape, trip up, flounder, and fail to get back on their feet. Frankly, if you don't know what you're doing, it's a jungle out there.
Roger Tupper is Jaypro's owner and senior marketing consultant. He has worked in sales and marketing for over 30 years, and is keenly aware of the importance of marketing when it comes to creating asuccessful business. His working background includes sales and marketing for the international corporation Sterling Health, local and regional newspapers and commercial radio.
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