thePotentMix

Job-boards, social media and a plethora of other channels now offer opportunity and occasionally bafflement in equal proportions. There are a lot of people out there who want to sell their niche expertise: there are few who have the depth and breadth of knowledge, underpinned by substantial, senior management/board-level experience with two of the industry's biggest ever players. And even fewer of these who have the creative writing skills to have won national awards. And fewer still who have research, training, and sales skills. Not to mention a formidable list of senior-level media contacts.