Media: Digital’s no longer new and offline, traditional media hasn’t died. The opportunities in finite audience targeting are huge, but so are the risks of wasting time, effort and budget. Knowing who you’re talking to, how they feel about the medium, the frequency you can deliver verses the cost in relationship to other media has never been more relevant.
Creative: Get rid of the pseudo sophistication of tech, accept it’s simply a form of production, and stop using the overused word – creative. Let’s communicate and make the product, service or brand cut through the clutter regardless of medium. Let’s convey the rational and play on the emotions and leave an imprint on the mind and be relevant.
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