Marketing Wand

After seeing a gap in the market for a full marketing services solution for smaller to medium sized business, (SMEs) Alex Gates launched Marketing Wand in 2010. Alex previously worked for organisations that utilised agencies and could see that unless you were a marketing expert yourself, selecting the right type of agency and then managing them would be problematic for business owners and managers. After talking to many businesses Alex found that marketing agencies had a poor reputation, particularly in the SME market, for costing the earth and not delivering much back.

This wasn't due to the agencies not delivering - it was down to poor selection of which marketing strategy was right and lack of understanding of marketing as a whole by the customer in the first place. Marketing Wand was launched to help businesses choose the right marketing strategy and then move on to deliver that strategy - resulting in a positive return.