This is wisdom. Be convinced in putting all your business energies towards fulfilling your best service to customers first - ensuring that all the necessities for giving your best to your customers are factored in and so therefore you prime your business for successfully helping those who need your assistance.
Think not of building your house first i.e. don't prioritise making profit before serving your customers, to be profit centered and not customer centered sets you off to a self-serving precedence, therefore the end of such a way is loss making. Think not of how you can maximise your profits from serving customers, but rather how to best serve your customers - knowing that with prudent financial planning the profits will come so long as you look after first things first.
There is a well quoted business statistic that says it costs up to 6x more investment to attract new customers than to simply keep current ones.
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