SEO - Search Engine Optimization is the process of improving and increasing the volume of exposure and visitor traffic a website can receive through an organic search engine ex. Google, Yahoo, Bing and Baidu, for relevant and targeted keyword searches. Keyword ranking is governed via an organic algorithm which determines the ranking and relevance of the website.

Search engine optimization involves the optimization of many different elements. It cost nothing to appear in Google and Baidu's natural search results so ensure you make the most of this free advertising method.