About the Business

Over 12 Years Of Experience In Digital Strategy.

We are an European performance marketing agency based in London with over 12 years of experience developing customised multilingual strategies to help companies to develop their business locally and internationally.

In addition to the right mix of SEO and PPC on search engines, also Facebook Ads, Instagram Ads, Online PR and quality SEO-friendly contents.

With effective multilingual strategies in over 25 countries, Mintense helps small and large companies alike increase sales, without forgetting our main focus: client satisfaction.

Starting with a preliminary analysis, we then follow up with the implementation of a detailed online marketing plan. All campaigns are customised to each specific and individual case, to ensure we achieve your objectives.


Business Services

Web Design

Web Design

Initial Briefing:

Everything depends on your business’ requirements and ideas; identifying what you wish to communicate and your company’s goals is therefore an important first step. In our initial consultations, we will draft a brand strategy so that we can help you get the most out of all your website’s potentialities, from sales to opening new markets.

New Ideas:

After the first few meetings and before moving on to graphics proposals, new ideas are shared. The website’s new structure is determined, as well as the strategy to deliver the final website. We start to study your market in depth, identifying its keywords, and determining the optimal user experience, also drawing on any client or web user information that you may have acquired previously.

Design:

We develop the website’s graphics using a variety of different proposals and ideas. In this step, we communicate back and forth with you the client until you are completely satisfied with the chosen layout and design style. We will create a different graphic and model for every webpage.

Front-End:

Starting from a design theme approved by the client, our front-end developers construct a website in accordance with modern web program standards, including mobile adaptation.

Development:

In tandem with the new graphic design, the front-end of your web platform will also be developed, with specific functions as selected initially by you the client, such as: an image gallery, graphic effects, product/service pages, budget forms and bespoke programs.

Contents:

How your content is written is of extreme importance if you want to have a good SEO visibility, and often, content that is created in-house without regard for SEO ends up being ineffective. We are experts in creating bespoke content for multiple market sectors, whether they be technical or public-oriented. Engaging content on every page guarantees consistent_results.

Testing:

Every website that we create is rigorously tested, be that internally or by the client themselves, to correct any possible errors arising during the development process.

Publication:

Upon the website being published, the initial monitoring phase then begins, SEO activities are thereby initiated and the data from the monitoring of website traffic will be analysed. The digital marketing strategy has begun!

Lead Generation

Lead Generation

Do you want to find new clients and increase sales?

The true challenge for a digital marketer is transforming website traffic into profitable contacts for their clients. Mintense is an online marketing agency that specialises in this field of web campaigning. We are expert in designing Lead Generation Campaigns or purchasing contacts for our clients through varying approaches, which are carefully developed and tailored to your needs and business type, including B2B and the B2C companies.

How much should a contact request cost and how many contacts should we acquire before pursuing a sale? Should we give an estimate or a fixed quote?

These are the first questions we ask clients. Our Initial consultation allows us to forecast what the likely number of received contacts will be and how to best set up successful Lead Generation Campaigns. Our consultation on Lead Generation Campaigns increase profit or sales, doesn’t just stop at the promotional phase, but tracks a user’s entire journey. The landing page or specific web page of a product must therefore follow certain structural formats that will increase the probability of a web visitor becoming a client.

In short, we can define the steps of a Lead Generation campaign as follows:

  • Promotions to target traffic: PPC (Adwords), DEM, Banner Displays, Facebook Ads, Instagram Ads;
  • Development of specific product or service webpages;
  • Contact collection (with the possibility of creating a centralised database);
  • Consultation on how to get the most out of contacts (DEM);
  • Results monitoring and campaign refining.
Social Media Marketing

Social Media Marketing

Thanks to Social Media Marketing, small and large business now have the possibility to open up conversations with their clients, which was entirely unimaginable before the rise of Social Networks. Web users are spending more and more time on different social media platforms, like Facebook, Instagram, Twitter, YouTube and LinkedIn. There is no better place to reach potential clients!

Beyond strengthening and making your already-existing client base more loyal, the advantage of Social Media Marketing is being able to potentially reach new users who are interested in your products or services, all whilst monitoring and taking part in conversations, as well as interacting with your wider community, thereby giving the brand its own unique and powerful voice.

Thanks to the personalised approach of our Social Media Marketing strategy, it isn’t strictly necessary to have a presence on all social media platforms. Thanks to our 12 years of experience as successful Web Marketing agency, through careful analysis and research by our team of experts, we are able to create a strategic plan adapted to the specific needs of every business.

We are specialists in:

  • Social Media Management: the creation and management of an editorial plan to always keep your social media profiles active and up-to-date. We will take care of your social communications.
  • Social Advertising: advertising your business on social networks using advanced Facebook and Instagram targeting tools. These powerful marketing resources make it possible for your company to be seen in the sponsored adverts section by people with specific interests related to your business, and thereby spread your brand awareness beyond the confines of your existing audience.
  • Social Media Analysis and Monitoring: analyses and user studies of their interaction with your webpage, as well as those of your competitors. Communications and PR are important, but it is equally important to monitor the efficacy and impact of your campaigns and levels of customers engagement.
Pay-Per-Click

Pay-Per-Click

Do you want to promote your online business through SEA campaigns and Pay-Per-Click campaigns to increase your clientele base and sales volume?

In the past, to publicise one’s own business, it was necessary to use costly off-line campaigns and traditional communication methods. Nowadays, thanks to the possibility of creating online advertisements, it’s possible to massively reduce advertising costs, optimising them for a specific clientele who is interested in your particular offering of products and services. All this, without having to spend a large amount of your advertising budget.

The term SEA (Search Engine Advertising) consists mainly in making your company more visible on Google and on other search engines, for example through using Adwords campaigns.
This system ensures that only the pre-determinated budget is spent, and allows companies to reach potential clients though diverse types of campaigns, every one of which is adapted to specific demands.

For example, it’s possible to:

  • Reach users at the precise moment at which they are searching for certain products and services, using better adapted research keywords (Search Marketing).
  • To show your adverts to the ideal target audience and get your business more widely known, including to those who may only potentially be interested in your product or service. (Display Campaigns and online banners).
  • To remind those who have already expressed interest with regards to your offering, to visit your website (Remarketing Campaigns).
  • If you want to publicise an e-commerce website, it’s possible to carry out Shopping Campaigns, in order to give greater attention to products currently on sale on the site and cause them to appear at the top of the search results.
  • Pay-Per-Click campaigns only require you to pay for your advertising once potential clients have clicked on your advert, making your adverts visible at the top pages of the Google search result (as well as other search engines) with little effort, and in no time whatsoever!

Are you interested in advertising online to optimise your agency’s advertising costs? Contact Mintense: We’ve been operating as a Digital Marketing Agency in London and Italy for over 12 years.

We’re experts in SEM (Seach Engine Marketing), Pay-Per-Click on Google Adwords, Yandex, Bing, LinkedIn Ads, amongst others. Your online image is in great hands with us!
SEO

SEO

SEO (Search Engine Optimisation), is the tailoring and management of your website’s content to make your company more prominent in customers’ online searches. Ranking highly on search engines, such as on the first page of Google when web users search for a particular product or service, means being visible when potential clients are searching for solution to their needs. This means being able to reach customers when they are searching for specific products or services, and more importantly, being seen before your competitors. As is easy to imagine, harnessing the potential of SEO will greatly boost traffic to your website and will increase your sales exponentially.

Our London-based SEO agency has been crafting SEO strategies for over 12 years, serving local agencies, e-commerce companies and even international business working in foreign markets. Thanks to our professional SEO consultation service, it’s possible to significantly increase your business’ potential and monitor the results in real time. Our team of SEO experts in Verona and London is ready to build the best strategy for your business, adapted to your specific demands. Doing this has taught us that every enterprise has its own characteristics, and that a well-thought-out strategic plan is essential for a business to reach its full potential.

What are the fundamental aspects of our SEO strategy?

Google indexing: the first step to take to become visible in search engines is to be listed.

Research keywords: In order to have an effective SEO campaign, it is essential to use the keywords that are best suited to your business, in order to intercept searches by potential customers, by means of the keywords that they use in their searches.

Local SEO: Our visibility strategy predicts the appearance of local businesses in Google’s forms, to allow clients or potential customers to identify the company they are searching for at the exact moment that they are searching for them.

On-page optimisation: Because the search motor finds and positions a website based on search engines criteria, it’s fundamental for the website to be correctly optimised and structured. Effective optimisation allows important information regarding a company and products and services to be visible, found and listed by search engines.

Content creation: Inbound marketing and article marketing. Google loves quality content: SEO copywriting is therefore a powerful strategy which will contribute to and increase a website’s search ranking, potentially putting it on the first page of search results.

Quality link building: Getting links from other authoritative websites in the sector will keep on pushing you up to the top of search engines results.
Digital Marketing

Digital Marketing

What ever you call it, Digital, Internet, online or web marketing, is always vital for a business. Whether it be to boost product sales, services, e-commerce or promoting a small local event, nowadays, no one can afford not to rely on online marketing for the growth of their business.

But what exactly do we mean when we talk about ‘Web Marketing’ ? One could define it as the branch of marketing which gets the most out of online channels to reach numerous goals: from obtaining better visibility for a business or brand, to the increasing sales volumes, and reaching possibly new clients. All of this can be achieved quickly and efficiently, all thanks to an accurate online marketing strategy which takes any business’ particular personal demands into account.

Mintense is an international digital marketing agency, located in Verona, Italy, with expertise in web marketing strategies and online marketing advice. We’ve been operating in web advertising for some 12 years, delving into the most efficient strategies alongside our clients, to maximise their profits, in both the long and short term.

We are dedicated to the needs of our clients, and our consolidated experience gives us the ability to develop a robust online marketing plan, offering a wide range of SEO, Campaigns, Pay-Per-Click (SEM, SEA), Social Media Marketing and online PR. We pride ourselves on efficiency and value for money, and as such, we never suggest promotional streams that are superfluous to your business requirements.

Having worked in numerous sectors and environments in contact with many different types of businesses, products and services, from small local businesses to big, international corporation, in both B2B and B2C sectors – our in-depth experience means that we can develop tailor-made web marketing campaigns, in order to reach specific targets in any field.

We are especially skilled in e-commerce, so if yours is an online business in particular, we can offer a personalised Digital Marketing Strategy for your e-shop to spread your brand far and wide and get sales soaring.

Our main digital marketing services are:

  • SEO;
  • SEM, SEA;
  • Advertisements on Facebook and Instagram;
  • Social Media Marketing;
  • SEO for e-commerce;
  • Direct Email Marketing;
  • Online PR;
  • Monitoring of outcomes, engagement and social media conversations.
Are you ready to create momentum for your business? Then partner with Mintense! Our sole objective is the growth of your business.
Location & Hours

12, Helmet Row

Barbican, EC1V 3QJ
Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00 Open now
Fri 09:00 - 18:00
Sat Closed
Sun Closed
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