Industrial Marketing programmes are based on a system of Industrial Profiling - a way of enhancing the profile of industrial companies with the express purpose of creating greater interest and enquiry rates in the industrial/manufacturing industries using free at the point of publication media, e.g.
ID-Marketing focus on obtaining free promotional coverage, i.e. free at the point of publication. Traditionally this covered press relations, i.e. submission of material to printed media and that is exactly how we started. However, much has changed in 20 years and now we encompass and focus on the internet to a very significant degree under the broad heading of Content Marketing.
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