How on earth did I get into SEO and internet marketing? Well, like most things that are important in life, it was pure accident. Up until 2014 I taught in Primary School, crawling around under tables on ”Bear Hunts’ and getting covered in paint, glue and other messy substances… sounds amazing, so why leave? It’s been said before but I wanted to have my own company, to push myself and get that buzz from doing something new.
Our websites are built with SEO in mind.
There are many web design companies in the Cheshire area can create something that looks great. But unless it’s built in a way that Google approves of then you may find it ends up as a ghost town. After all, what good is a website that doesn’t get any visitors. Many clients come to us with an existing site that looks pretty but doesn’t get any traffic and needs major rewrites to structure it correctly for the search engines.
The search engines aim is to give people the best sites on the subject they’re searching for. Do that properly and you’ll move up the rankings and in turn you’ll get more visitors.
Many clients come to us with an existing site that looks pretty but doesn’t get any traffic and needs major rewrites to structure it correctly for the search engines.
Our Cheshire Internet Marketing services are backed by cutting edge knowledge of what works today with the search engines. We work with a number of other companies who are always testing and reporting on how to get the best results, so you can be sure that if there’s upcoming changes, we’ll know about it first.
Our services include the following:
Search Engine Optimisation (SEO):
This is the core of what we do. SEO is made up of a number of fundamental pieces. The first of these is On-Page Optimisation. This means that we ensure your website contains the right content that Google is looking for. It does not mean keyword-stuffing, which was a technique that worked a while ago. It involved repeating the same key phrases throughout your pages – over and over. The search engines became wise to this technique, and there are now penalties that will be applied to you site if you do it – this one is known as a Panda penalty. They’re not as rare as the real animal though, so be careful.
Penalties are difficult (but not impossible) to recover from, but the best approach is to do things right the first time. Your pages should be informative, well structured, and include just the right amount of keywords sprinkled through. The recipe is easy to get wrong, so that’s another reason the let an expert take care of it for you.
Off-page optimisation (aka Link-Building):
This is the second piece of the puzzle. Search engines don’t really know how popular your website is, so they use links as a way of gauging how many people are interested in your site. This led to another one of the black-hat tactics that I mentioned before – this one involved creating huge amounts of links from all over the net, linking to your site with your keyword. Again, if you try this today, you’ll end up with another penalty – this one is known as the Penguin penalty.
An ideal site these days has links from quality sites, with relevant content. If you’re running a law firm, and you have twenty links from various yoga sites – that’s not seen as relevant – Google is wise to this and won’t really let it improve your ranking.Likewise, if you’re a boiler repair company in Stockport, and yet you have hundreds of links from Russian car dealer websites, Google can see it’s not relevant and will disregard.
So what’s the answer? Our Cheshire Internet Marketing Service is sure to help. We have working relationships with high quality news sites that Google loves, and we can help you to get relevant links coming from those properties. We can also help you get links from other industry-related publications. And that used to be the whole story, until the last few years brought with them Social Signals.
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