USP stands for Unique Selling Proposition. In other words, what is unique about our business, something, usually tangible, that no other competitor has? And, the real answer is nothing. However, if we take intangible propositions into account, then there's one aspect of our business that we believe is indeed unique and that's the relationships we build with our clients. Online Marketing is a fiercely competitive sector (and, which isn't?!) with core services such as Web Design, Ecommerce and SEO having almost become commodities evaluated mostly on price unless you fully understand the various elements that go into delivering that service and how it will impact the quality and ultimately, the ROI for your business.
The fact of the matter is, very few businesses across the marketplace have a real USP, something tangible that no other business has.
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