Mobile optimization is the practice of developing content specific to a mobile device that ensures a positive user experience across mobile devices. This is done through mobile strategy, development and design that considers user trends, readability, functionality, aesthetics, loading time and an intuitive navigation. Speed is a critical element, as 40% of users abandon a website that takes more than 3 seconds to load. That’s the reason it is also important to optimize mobile speed as part of the optimization process.
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