It’s important to understand the different goals that a top ranking on Google can help your business to achieve. Some businesses may want to increase brand awareness, while others may want to increase sales and revenue. Whatever your goal is, a top ranking on Google can definitely help you to achieve it. There are a number of different factors that go into determining a website’s ranking on Google.

Improve your visibility

With billions of searches per month, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.

Generate more leads

Now what if you had to choose between the main street of a diverse town or a town of ideal customers? The main street of a diverse town would offer a greater variety of potential customers, while a town of ideal customers would be more likely to convert into leads and customers. If you're looking to maximize your chances of conversion, it's probably best to focus on the latter.

While it's important to rank highly for relevant keywords, it's even more important to make sure you're being discovered by the right people. After all, what good is a first-page ranking if your ideal customers aren't the ones doing the searching? If you want to get the most out of your SEO efforts, focus on targeting keywords that your ideal customers are likely to use.

Increase engagement

Google’s search engine results page provides a wealth of information to consumers before they even click on your result. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google enables consumers to learn about, compare, and engage with your business.

Drive website traffic

Website visits are important for businesses - it often takes several engagements with a business before a person converts into a customer. Make sure your website is optimised for visitors so they can easily find the information they need. Use snippets and answer boxes to provide as much information as possible, and make sure your website is easy to navigate.

Not only does being on the first page of Google drastically increase traffic to your website, but not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.

Increase your industry authority

The key to getting on the first page of Google is regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result are well worth the investment. In addition, writing regularly about your industry and business will require you to stay in tune with what your target audience wants to know as well as what the latest updates are in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand.

Earn trust

If you want to be seen as a credible and reliable source of information by Google, it's important to produce high-quality content. If you're appearing on the first page of Google search results, it means that Google trusts your website and believes that your content is trustworthy and useful for consumers.

Build your audience

Creating high-quality, evergreen content is the key to getting on the first page of Google. This type of content is always relevant and can be repurposed and redistributed across a variety of marketing channels. By creating content-driven efforts to get on the first page of Google, you'll have more material to engage with your target audience, nurture leads, and stay top of mind. Plus, you'll be able to take advantage of paid ads and other opportunities that can come from ranking high on the world's largest search engine.

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