Blazon Creative Marketing is a creative marketing consultancy practice established by Andy Vickery in response to his own passion and experience in marketing and the realisation that many small to medium size companies lack focus and structure in their business and marketing activities.
This theory manifests itself almost on a daily basis when companies have approached Andy for brochures and websites. When asked questions like, 'who is your target market' and 'what do you want to communicate', these business people, knowing they needed to do something, would reply with 'I want to sell more to anyone who will buy - you tell me what I should do'!
The problem here is that most businesses are started by people who are good at something, but this doesn't usually include marketing. And this isn't really assisted by standard corporate marketing theory being so complex and elusive to the smaller business.
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